![]() Using the cloud and big data at its disposal, Amazon has reimagined processes to create its own business model. So, what do you think is responsible for Amazon’s success? Is it variety – as in the variety of products that it offers? Does it have to do with the huge number of branches the retail store has? No, it is all about its innovation! Last year, it earned $440 billion of revenue, which is almost twice as much as it bagged in 2015. Its success means that now Amazon has branches all over the world and rules the roost as the largest e-retailer. That is all you need to know to understand the impact of Amazon on business to consumer or B2C selling! Whether you are looking for a secondhand copy of a rare book or a present for your newly born niece, the chances are high that you will find them on Amazon! What’s even more important is your brain automatically considering Amazon as your hunting grounds. For the first case study on successful business process modeling, we have picked Amazon – the world’s leading ecommerce retail store. Next up, we will seek insights from some global examples, of enterprises which took to incorporating business process modeling in their operational fabric and are now reaping the benefits of BPM, and of digital transformation in the broader scope, in full swing. In our on-going series of blogs on business process modeling, we have touched upon the various concepts, methodologies, and approaches to business process modeling. ![]() Business process modeling sets up the foundation for an enterprise wide digital transformation and facilitates the leap to digitalization.
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